Brand Medicine Branding Pharmaceutical Industry PDF 95423b38e

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Brand Medicine: The Role of Branding in the Pharmaceutical Industry PDF




: Brand Medicine: The Role of Branding in the Pharmaceutical Industry

ISBN : #0333930983 | Date : 2001-04-27

Description :

PDF-134fd | As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution – focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money…. Brand Medicine: The Role of Branding in the Pharmaceutical Industry


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by Sara Samadi : Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition)

ISBN : #3834914193 | Date : 2009-01-15

Description :

PDF-0904a | Sara Samadi entwickelt auf Basis des ressourcenbasierten Ansatzes sowie einer Weiterentwicklung der Theorie der Handelsfunktionen ein umfassendes Modell, welches die Wettbewerbsvorteile auf der „supply and demand side“ als zwischen den Großhandelsfunktionen und dem Unternehmenserfolg stehende Konstrukte begreift. … Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition)


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How Catch Idea Ralf Langwost PDF 72e025d71

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by Ralf Langwost : How to catch the Big Idea

ISBN : #3895782386 | Date : 2005-01-24

Description :

PDF-9081c | Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these creative experts have in common. This is emphasized by numerous original quotes from interviews held by the author with more than 70 such comm… How to catch the Big Idea


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[Pub.42ZOO] How to catch the Big Idea PDF | by Ralf Langwost


How to catch the Big Idea by by Ralf Langwost

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Selling Invisible Field Modern Marketing PDF Aa49cc33d

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Selling the Invisible: A Field Guide to Modern Marketing PDF




by Harry Beckwith : Selling the Invisible: A Field Guide to Modern Marketing

ISBN : #0752821032 | Date : 1999-02-20

Description :

PDF-2d787 | Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating…. Selling the Invisible: A Field Guide to Modern Marketing


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Selling the Invisible: A Field Guide to Modern Marketing by by Harry Beckwith

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Wallet Allocation Rule Winning Battle PDF 57e2bd257

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by Timothy L. Keiningham : The Wallet Allocation Rule: Winning the Battle for Share

ISBN : #111903731X | Date : 2015-02-02

Description :

PDF-161df | Customer Loyalty Isn’t Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach–the Wallet Allocation Rule–t… The Wallet Allocation Rule: Winning the Battle for Share


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[Pub.53Ics] The Wallet Allocation Rule: Winning the Battle for Share PDF | by Timothy L. Keiningham


The Wallet Allocation Rule: Winning the Battle for Share by by Timothy L. Keiningham

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Verkaufen System Handwerk Leidenschaft Vertriebserfolg PDF Bf649047e

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Verkaufen!: Mit System, Handwerk und Leidenschaft zu mehr Vertriebserfolg (German Edition) PDF




by Ingo Poggensee : Verkaufen!: Mit System, Handwerk und Leidenschaft zu mehr Vertriebserfolg (German Edition)

ISBN : #3658141239 | Date : 2017-07-11

Description :

PDF-4883d | Ingo Poggensee charakterisiert die unterschiedlichen Vertriebsarten und leitet daraus die individuellen Anforderungen an die Verkaufsmitarbeiter ab. Sie lernen das Klassifizierungssystem der Vertriebs-Interaktions-Typen kennen (VIT) und erfahren, welche Persönlichkeitsmerkmale in ihrer Branche besonders gefragt sind. Im zweiten Schritt wird der Verkaufsprozess anhand vieler Beispiele beschrieben,… Verkaufen!: Mit System, Handwerk und Leidenschaft zu mehr Vertriebserfolg (German Edition)


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[Pub.19XtQ] Verkaufen!: Mit System, Handwerk und Leidenschaft zu mehr Vertriebserfolg (German Edition) PDF | by Ingo Poggensee


Verkaufen!: Mit System, Handwerk und Leidenschaft zu mehr Vertriebserfolg (German Edition) by by Ingo Poggensee

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Product Planning Management Designing Delivering PDF C4c83b06b

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Product Planning Management: Designing and Delivering Value PDF




by William Moore : Product Planning Management: Designing and Delivering Value

ISBN : #0071127402 | Date : 1993-04-01

Description :

PDF-cbf54 | … Product Planning Management: Designing and Delivering Value


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Product Planning Management: Designing and Delivering Value by by William Moore

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International Marketing Strategy Alexandra Kenyon PDF B82cc15fd

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International Marketing Strategy PDF




by Dr Alexandra Kenyon : International Marketing Strategy

ISBN : #1473723701 | Date : 2016-02-28

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PDF-49cff | International-Marketing-Strategy… International Marketing Strategy


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International Marketing Strategy by by Dr Alexandra Kenyon

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Marketing Strategy Checklists Institute Management PDF 9678b0f1d

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Marketing and Strategy (Business Checklists) PDF




by Institute of Management : Marketing and Strategy (Business Checklists)

ISBN : #0340742909 | Date : 1999-05-17

Description :

PDF-21c14 | This series offers practical guidance for middle and senior managers. Reflecting best management practice, this book offers point-by-point action checklists for marketing and strategy. Each checklist comprises of the following various elements: a general introduction to each topic indicating the checklist’s objectives; a definition of the management function or strategy; benefits and pitfalls of e… Marketing and Strategy (Business Checklists)


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[Pub.59BWz] Marketing and Strategy (Business Checklists) PDF | by Institute of Management


Marketing and Strategy (Business Checklists) by by Institute of Management

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Creating Marketing New Products Services PDF 2627c283d

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Creating and Marketing New Products and Services PDF




by Rosanna Garcia : Creating and Marketing New Products and Services

ISBN : #148220360X | Date : 2014-04-11

Description :

PDF-a9024 | It’s no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services in today’s global market. It begins by providing t… Creating and Marketing New Products and Services


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Creating and Marketing New Products and Services by by Rosanna Garcia

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Content Marketing Ideas Social Strategy PDF 1ea407509

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Content Marketing Ideas: 400+ Tips for Your SEO and Social Media Strategy PDF




by Brian Rotsztein : Content Marketing Ideas: 400+ Tips for Your SEO and Social Media Strategy

ISBN : #099211750X | Date : 2014-09-22

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PDF-345ed | What happens when the old ways of shouting “Buy! Buy! Buy!” at prospects doesn’t work anymore? How are you supposed to sell your products and services? If traditional advertising no longer brings in the big bucks like it once did and you’re left scratching your head, wondering how to reach your target market, you need to continue reading. Content marketing will change the way you look at consumer… Content Marketing Ideas: 400+ Tips for Your SEO and Social Media Strategy


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[Pub.08qaD] Content Marketing Ideas: 400+ Tips for Your SEO and Social Media Strategy PDF | by Brian Rotsztein


Content Marketing Ideas: 400+ Tips for Your SEO and Social Media Strategy by by Brian Rotsztein

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Integration Location Services Social Strategy PDF 41077c626

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by Annelie Roggenkamp : Integration of location based services into the social CRM strategy

ISBN : #3656435146 | Date : 2013-06-10

Description :

PDF-410f3 | Master’s Thesis from the year 2012 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationship management (CRM) perspective. After elaborating on… Integration of location based services into the social CRM strategy


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[Pub.97ryZ] Integration of location based services into the social CRM strategy PDF | by Annelie Roggenkamp


Integration of location based services into the social CRM strategy by by Annelie Roggenkamp

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Loyalty Com Customer Relationship Management Marketing PDF Ece263e3d

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loyalty.com : Customer Relationship Management in the New Era of Internet Marketing PDF




by Frederick Newell : loyalty.com : Customer Relationship Management in the New Era of Internet Marketing

ISBN : #007138782X | Date : 2002-01-25

Description :

PDF-0f76c | “If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write.”­­Los Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every field­­and outlines the fundamentals needed to build customer loyalty that will last…. loyalty.com : Customer Relationship Management in the New Era of Internet Marketing


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[Pub.91AWf] loyalty.com : Customer Relationship Management in the New Era of Internet Marketing PDF | by Frederick Newell


loyalty.com : Customer Relationship Management in the New Era of Internet Marketing by by Frederick Newell

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Seven Steps Success Sales Managers PDF 2d529f78d

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Seven Steps to Success for Sales Managers: A Strategic Guide to Creating a Winning Sales Team Through Collaboration PDF




by Max F. Cates : Seven Steps to Success for Sales Managers: A Strategic Guide to Creating a Winning Sales Team Through Collaboration

ISBN : #0134212509 | Date : 2015-06-27

Description :

PDF-78002 | Master today’s breakthrough strategy for developing and sustaining high-performance sales teams! Long-time sales team leader Max Cates shows how to go far beyond “old school,” “command and control” sales management, unleashing the full power and energy of your salespeople through a participatory management approach that works. Drawing on 36+ years of sales and sales management experience, Cates … Seven Steps to Success for Sales Managers: A Strategic Guide to Creating a Winning Sales Team Through Collaboration


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[Pub.09eGg] Seven Steps to Success for Sales Managers: A Strategic Guide to Creating a Winning Sales Team Through Collaboration PDF | by Max F. Cates


Seven Steps to Success for Sales Managers: A Strategic Guide to Creating a Winning Sales Team Through Collaboration by by Max F. Cates

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Sales Operations Your Small Business PDF A753ef185

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Sales and Operations for Your Small Business PDF




by Edwin Burton : Sales and Operations for Your Small Business

ISBN : #0471397040 | Date : 2000-12-25

Description :

PDF-ba174 | Ensure a smooth-running operation with the indispensable guidance offered in Sales and Operations for Your Small Business. Here is detailed information on how to plan for and integrate departments, analyze markets, forecast sales, set pricing levels, manage inventories, outsource selected functions, and much more. Complete with easy-to-read discussions of relevant concepts along with practical exa… Sales and Operations for Your Small Business


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[Pub.20MFy] Sales and Operations for Your Small Business PDF | by Edwin Burton


Sales and Operations for Your Small Business by by Edwin Burton

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