Emotional Branding Paradigm Connecting Brands PDF 77894d91e

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Emotional Branding: The New Paradigm for Connecting Brands to People PDF




by Marc Gobe : Emotional Branding: The New Paradigm for Connecting Brands to People

ISBN : #1581156723 | Date : 2010-02-09

Description :

PDF-10756 | Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now betwe… Emotional Branding: The New Paradigm for Connecting Brands to People


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Emotional Branding: The New Paradigm for Connecting Brands to People by by Marc Gobe

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Change Management Including Featured Leading PDF B839b038f

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HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)

ISBN : #1633694518 | Date : 2011-03-08

Description :

PDF-214d2 | Most company’s change initiatives fail. Yours don’t have to.If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.HBR’s 10 Must Reads on Change Management will inspire you to:Lea… HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)


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[Pub.90oOE] HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) PDF | by Harvard Business Review


HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) by by Harvard Business Review

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Seat Table Salespeople Decisions Executive PDF Cdbc035b3

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A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level PDF




by Marc Miller : A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level

ISBN : #1929774699 | Date : 2009-05-01

Description :

PDF-9b091 | Named Best in Category, Sales, in 800-CEO-READ’s Business Book Awards Marc Miller, author of the bestselling Selling is Dead, delivers another critical tool for connecting with decision makers to make more and bigger sales. A Seat at the Table offers a new sales approach: stop selling and start helping customers win, win bigger, and win more often. Customers only care about one thing: value. And… A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level


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[Pub.99eIs] A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level PDF | by Marc Miller


A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level by by Marc Miller

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Right Thing Practical Corporate Responsibility Ebook PDF Ca6e037cf

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Do the Right Thing: The Practical Guide to Corporate Social Responsibility PDF




by Stephen Asbury : Do the Right Thing: The Practical Guide to Corporate Social Responsibility

ISBN : # | Date : 2016-09-16

Description :

PDF-721aa | This is a reprint of ISBN 978-0-901-357-42-7’Corporate social responsibility’ has been around as a recognised discipline for decades – but how many people really understand what it’s all about, and how it can benefit their business?Do the right thing is unlike any other book on this complex subject. Forget baffling jargon and complicated theory. This book will help you get to grips with improving … Do the Right Thing: The Practical Guide to Corporate Social Responsibility


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[Pub.18BAI] Do the Right Thing: The Practical Guide to Corporate Social Responsibility PDF | by Stephen Asbury


Do the Right Thing: The Practical Guide to Corporate Social Responsibility by by Stephen Asbury

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Be Bold Win Sale Performance PDF B85321682

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Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance PDF




by Jeff Shore : Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance

ISBN : #0071829229 | Date : 2013-12-31

Description :

PDF-3c5ba | WHAT’S THE KEY TO SALES SUCCESS? BOLDNESS. “Jeff Shore shows how to gain the essential confidence that is the first step to a great sales career.” — Neil Rackham, bestselling author of SPIN Selling “This book is loaded with great ideas to educate, inspire, and make you unstoppable in sales.” — Brian Tracy, bestselling author of Unlimited Sales Success Includes interviews with Daniel Pink, L… Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance


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[Pub.39wqC] Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance PDF | by Jeff Shore


Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance by by Jeff Shore

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Summary Collapse Distinction Analysis McKains Ebook PDF 8e51494ad

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Summary: Collapse of Distinction: Review and Analysis of McKain’s Book PDF




by BusinessNews Publishing : Summary: Collapse of Distinction: Review and Analysis of McKain’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-b3cd6 | The must-read summary of Scott McKain’s book: “Collapse of Distinction: Stand Out and Move Up While Your Competition Fails”.This complete summary of the ideas from Scott McKain’s book “Collapse of Distinction” shows that instead of standardised products, customers crave distinction. They want products that stand out for all the right reasons because they are delivered by companies which are fanati… Summary: Collapse of Distinction: Review and Analysis of McKain’s Book


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[Pub.01wmF] Summary: Collapse of Distinction: Review and Analysis of McKain’s Book PDF | by BusinessNews Publishing


Summary: Collapse of Distinction: Review and Analysis of McKain’s Book by by BusinessNews Publishing

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Beyond Listening Learning Secret Language PDF 10d87ed9a

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Beyond Listening: Learning the Secret Language of Focus Groups PDF




by Bonnie Goebert : Beyond Listening: Learning the Secret Language of Focus Groups

ISBN : #0471395625 | Date : 2001-11-21

Description :

PDF-fc737 | A groundbreaking guide to making one of marketing’s most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn’t be taken apart. Fortunately, in this case, Nabisco didn’t heed the researchers’ advice. Each year, companies spend a b… Beyond Listening: Learning the Secret Language of Focus Groups


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[Pub.13elc] Beyond Listening: Learning the Secret Language of Focus Groups PDF | by Bonnie Goebert


Beyond Listening: Learning the Secret Language of Focus Groups by by Bonnie Goebert

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Where Are Customers David Khazai PDF 46ac167cb

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Where Are The Customers? PDF




by David Khazai : Where Are The Customers?

ISBN : #1456497235 | Date : 2011-02-23

Description :

PDF-9164b | Independent retailers have been losing sales to big box stores and eCommerce websites for the past decade. This trend coupled with the recent economic climate has sent the pain level through the roof for traditional retailers. Where Are The Customers provide practical, hands on tools and advice for how retailers can create a sustainable competitive advantage and thrive in these challenging times… Where Are The Customers?


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[Pub.48URT] Where Are The Customers? PDF | by David Khazai


Where Are The Customers? by by David Khazai

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New Economy Competition Rise Consumer PDF 5f1ee661f

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New Economy – New Competition: The Rise of the Consumer? PDF




by D. Asch : New Economy – New Competition: The Rise of the Consumer?

ISBN : #0333778235 | Date : 2001-01-25

Description :

PDF-84759 | The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the r… New Economy – New Competition: The Rise of the Consumer?


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[Pub.02mEf] New Economy – New Competition: The Rise of the Consumer? PDF | by D. Asch


New Economy – New Competition: The Rise of the Consumer? by by D. Asch

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Management Training Technology Companies Entrepreneur PDF 1db5cd7ce

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Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II) PDF




by Bob Norton : Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)

ISBN : # | Date : 2007

Description :

PDF-649b3 | A complete training library for your management team from the exclusive CEO Boot Camp. Best practices for sales, marketing, finance, product development, hiring, management and leadership. Tools to optimize any business model. This package is designed to raise the performance level of any senior management team by providing the tools, strategies, models, knowledge and wisdom of an integrated syste… Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)


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[Pub.08zZm] Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II) PDF | by Bob Norton


Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II) by by Bob Norton

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